AMC takes aim at MoviePass with new $20-a-month subscription plan

Brunilde Fioravanti
Giugno 20, 2018

Last summer, AMC Theaters immediately voiced its stern disapproval when MoviePass announced its coffers-draining $10 movie-per-day unlimited plan.

The new AMC Stubs A-List program will allow members to pay $19.95 per month, which grants entrance to up to three "regular" movies each week.

"The offering is being run through its loyalty program AMC Stubs", and although that may seem like less of a good deal than MoviePass, which conceivably would let you see seven movies per week for the monthly fee of $9.99, AMC has the advantage of actually owning the venues and therefore being more sustainable. AMC Stubs A-List, to launch June 26, will allow members to view available movies at any USA -based AMC location, and in any format, including Imax, Dolby Cinema, RealD 3D, Prime and BigD. However, since it's only AMC theaters, users won't have access to a lot of the independent cinema that has been thriving with MoviePass. They will also get all the benefits of the AMC Stubs Premiere plan (free refills on popcorn, online ticketing fees waived) plus being able to book tickets in advance, see a movie in any format (IMAX, RealD 3D), and can come back and see the same movies.

"We believe that our current and future loyal guests will be interested in this type of program", said Adam Aron, CEO and President of AMC Theatres. Also, you can see the same movie a couple of times, which MoviePass doesn't allow you to do.

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