YouTube Announces New Ways For Creators To Make Money - VidCon

Remigio Civitarese
Giugno 22, 2018

This will be available to all eligible USA -based channels with over 10,000 subscribers starting today, and we plan to bring even more merchandising partners and creators in soon'.

The online video site is adding a feature that will allow content creators with more than 100 000 subscribers to sell memberships to their fans, the company said on Thursday.

Above: YouTube: Simon & Martina - Join! With channel memberships, fans of a YouTube channel can pay a monthly recurring fee of $4.99 to support the channel and get perks in return.

The merchandise will appear on a shelf directly below YouTube videos with up to 12 products available at any one time.

"YouTube lets creators connect with their community and gives them the opportunity to earn money while doing what they love", noted Mohan in a blog post.

According to Mohan, the number of creators who earn a five-figure sum each year is up 35 percent on last year, while the number earning six figures is up by 40 percent. With Premieres, creators can choose an image or a short trailer video to display on a landing page to build anticipation for upcoming content.

Will this mend the fragile ties between YouTube and its content creators? The announcements are actually pretty great if you do make a living from YouTube, as YouTube continues to explore ways for creators to get paid. This has been a popular means for YouTubers to make money for a while, but from today all eligible USA channels with more than 10,000 subscribers will be offered a little carousel through which they can sell their own branded goods, in conjunction with Teespring, though YouTube said that more merchandising companies will be added to the mix in the future. YouTube also has expanded into ticketing and merchandise.

YouTube won't be taking a cut of any profits here. When fans arrive on the page they can talk in the live chat at the side of the video and take advantage of Channel Memberships perks that were mentioned earlier.

A new YouTube feature answers an interesting question: What if any video could be a live stream?

YouTube has been experimenting during the past year with new forms of monetization including Super Chat, a product that allows fans to purchase messages that stand out within a live chat. These tools were already available to a small group of creators, under the terminology of "sponsorships", but in the coming weeks the feature will expand much more widely.

Subscriptions also advance the goals of YouTube's parent company Alphabet, which is trying to diversity revenue. So far it's only been available on live streams, but now with Premieres it will be available on video uploads too.

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