What The Last Week Says About First Lady Melania Trump

Brunilde Fioravanti
Giugno 24, 2018

The $39 jacket, which Mrs. Trump donned before and after a visit to migrant children in Texas on Thursday, has become the flawless blank canvas to sound off online.

The first lady's visit on Thursday to a Texas shelter housing migrant children was overshadowed by the jacket she wore with the words: "I really don't care, do u?" scrawled in white brush strokes on the back.

She is well aware that nothing a first lady wears is "just" an anything, especially nothing she wears to a public event in which she remains silent, but knows she will be photographed - as her experience with the high heels to Texas would have taught her (and taught her advisers).

Could it have been a coded allusion to her contempt for her husband?

"'I REALLY DON'T CARE, DO U?' written on the back of Melania's jacket, refers to the Fake News Media". The Portland, Oregon based company shared photos on its Instagram account, saying "Hey Melania".

The first lady herself has said nothing regarding #jacketgate.

"I always wear what I like and what is appropriate for the occasion", Melania Trump told ELLE in 2016.

Her visit to Texas came a day after her husband signed an executive order to modify his administration's practice of separating children from their migrant parents when they illegally enter the United States. No, really, what was she thinking? CEO Emma McIlroy told "Good Morning America" her 15-person team is dedicated to the mission of supporting women and underrepresented communities, and the decision to make this new clothing line was automatic.

"Fashion is not by accident with this woman", Bob Phibbs, the chief executive of the Retail Doctor, a consultancy in NY, said in an interview. "For all the Trump supporters who defend her by saying she speaks five languages - English isn't one of them", liberal star Chelsea Handler tweeted. "She knows the power".

That's why it's almost impossible to view Mrs. Trump's Zara jacket as an afterthought. Today show's White House correspondent Peter Alexander said, "Nothing the former model does is accidental", implying that the first lady was, in fact, sending a hidden message with the jacket.

The video and its accompanying message ignores the coat controversy completely, as Melania is only depicted in the beige safari-esque jacket that she paired with white jeans and Stan Smith sneakers during her time inside the center. Grisham underscored that message with a tweet and the hashtags #SheCares and #ItsJustAJacket. Asked whether her own explanation or the President's was the truth, Grisham did not immediately respond. It also fit nicely with Trumps personal story as an immigrant and her expressed interest in the well being of children, which she formalized with her platform “Be Best.” Cohesiveness in political communications is everything.

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