'Handmaid's Tale' wines scrapped on same day of launch due to backlash

Brunilde Fioravanti
Luglio 12, 2018

Handmaid's Tale-inspired wines were launched and canceled within the same day after intense social media backlash from fans.

Elisabeth Moss plays Offred in "The Handmaid's Tale".

A Rogue Valley cabernet sauvignon based on Ofglen ― a handmaid who falls in love with another woman, is horribly punished for it, and is sent to a labor camp after she lashes out ― is described as "a daring testament to the heights that Oregon Cabs can reach" with a "warm, spicy finish".

Serena Joy, who was once a televangelist and whose character is a vicious conservative in the series, got a Bordeaux blanc - "sophisticated, traditional and austere"; a wine people should not "judge too quickly" as they might miss out on a 'sublime experience'. People reported on Tuesday that online wine marketplace Lot18 partnered with MGM to offer three wines based on female characters on the show.

The wine's marketing copy stated, "Offred must rely on the one weapon she has left to stay in control - her feminine wiles". This French Pinot Noir is similarly seductive, its dark berry fruit and cassis aromatics so beguiling it seems nearly forbidden to taste. MGM and Lot18 did not release a statement regarding the cancellation. Offred and other fertile handmaids are forced to have babies in an effort to help repopulate the world. But this product tie-in fundamentalism nearly gave us a new line of wines tied to The Handmaid's Tale, yanking us further into an ever weirder realm of commercial absurdity. The Hulu show is about a dystopia America where women have little freedom, so the wine was viewed by some as an offensive and tone-deaf marketing ploy.

"The secret ingredient is roofies", a social media user tweeted.

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