Magic Leap Signs Distribution, Content Deal With AT&T

Remigio Civitarese
Luglio 12, 2018

Magic Leap, a secretive augmented reality startup backed by tech giants Google and Alibaba, has revealed a brief new a demo of its augmented reality goggles. It is scheduled to ship later this year to "qualified designers and developers", according to the companies, but regular old consumers will have to wait a little while longer to strap on Magic Leap's silver goggles.

The company's technology creates lifelike virtual objects that seamlessly blend with natural objects when viewed through its headsets.

AT&T said that once available to consumers, its customers will be among the first to experience it at select AT&T stores in Atlanta, Chicago, Boston, San Francisco and Los Angeles before rolling out to additional markets.

As a reminder, here is the demo Magic Leap originally released, and which was later found to have been faked using CGI.

Why it matters: Partnering with AT&T gives Magic Leap a proven United States distributor and another injection of cash, no doubt helpful during what has proven to be a lengthy pre-launch phase. The "Lightwear" glasses have a unique look that stands out from other virtual reality headsets. The makers explained during yesterday's livestream (embedded below) that one of those ARM cores will be dedicated to game/app logic while the other will feed the GPU.

So, what's inside the Magic Leap?

The well-funded start-up raised $461 million in its latest funding round in March, led by the Kingdom of Saudi Arabia's sovereign investment arm, taking the total funding to over $2.3 billion to date.

AT&T Communications CEO John Donovan said in a statement that AT&T will also be a content partner of Magic Leap. We've combined our Digital Lightfield technology with environment mapping, precision tracking and soundfield audio to produce incredible experiences that feel natural.

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