Netflix and Amazon now have more customers than Sky and BT

Brunilde Fioravanti
Luglio 18, 2018

The Information reports that Walmart is considering launching a subscription streaming video service to compete with Netflix and Amazon Prime Video. Walmart already has an established digital streaming service with Vudu, which offers thousands of titles to buy or rent and an ad-suported free streaming element, Movies On Us, which operates via ad-supported funding.

According to a report in The Information, Walmart is considering a move into the subscription video service with a low-priced streaming option meant to rival Netflix and Amazon. The goal is likely to build off of the success they have had with Vudu.

The new streaming service would be quite the expansion for Walmart, making it the latest major company to move into the fold.

The Information notes that a streaming service can be a money maker, but it's also expensive to set up and acquire content.

While the popularity of video on-demand (VoD) and subscription video on-demand (SVoD) services is on the rise, the revenue generated (£6.4 billion/$8.4 billion) by Pay-TV operators Sky UK, Virgin TV, BT TV and Talk Talk TV still exceeds that of online audiovisual revenue (£895 million/$1.2 billion) by a significant margin. Though it would be very interesting to see if Walmart could jump into what is already a very overcrowded market and make a name for themselves. Even if there is, is Walmart someone you want to be getting your original entertainment content from?

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