Ikea opens first India store, expects 7 million visitors per year

Cornelia Mascio
Agosto 12, 2018

The Hyderabad store is the first of the 40 that Ikea intends to set up in India with the largest-ever foreign investment in single brand retail in the country.

Satish Meena, analyst at research firm Forrester said: "Ikea will have to focus on staff training, the right mix of branding and reaching out to more customers in smaller cities and towns. Everyone in Hyderabad likes biryani so we included that, along with dal makhani, samosas and other things as well", he added. Even on a Friday, the store witnessed rush of people and the company expects the footfall to grow multi-fold in the upcoming weekend. According to the company 936 million customers visited its stores in FY17 and more than 2.3 billion people visited IKEA online. The first IKEA India store in Hyderabad this year, will be followed by the Navi Mumbai store in 2019.

The Indian IKEA restaurant seats 1000 people and has a menu of local dishes and adapted IKEA stables such as Swedish köttbullar med potatismos (meatballs and mashed potatoes).

"Food is the entry point", said store manager John Achillea.

"We have a total of 1,69,500 members till date, pan India, and approximately 1,45,000 only in Hyderabad", an IKEA spokesperson said, but did not share the total amount billed on day one.

There are now 403 IKEA stores in 49 countries accounting for sales of 38.3 billion euros.

IKEA, a Swedish multinational group, selling retail furniture has opened its first store in India, five years after it got the government's nod to invest and start its journey in the retail sector. "One is the Swedish unique range and one is the local range", the company said.

The sheer range of products in different room is impressive as the furniture giant has designed them with a promise to make Indian homes brighter and better.

Some locals in Hyderabad said they would take a look. It has opened a 13-yard store in the outskirts of Hyderabad along with a 1000 seater restaurant.

"I will certainly visit the store soon, probably at the weekend. I am excited to see what's there", garment factory employee Krishna Mohan Dixit, 39, who began lining up 90 minutes before the opening, told AFP. "The regular furniture consumer will stick with the more solid wood available in the Indian market".

Altre relazioniGrafFiotech

Discuti questo articolo

Segui i nostri GIORNALE