Pepsi will buy SodaStream in a $3.2 billion deal

Cornelia Mascio
Agosto 20, 2018

Beverage giant PepsiCo has bought Israel's fizzy drink maker SodaStream for $3.2 billion.

Nooyi said SodaStream is an extraordinary company offering consumers the ability to make great-tasting beverages while reducing the amount of waste.

SodaStream produces machines that allow people to make fizzy drinks in their own homes and has positioned itself as a provider of a healthy product in contrast to traditional sugary, carbonated drinks.

The companies are "an inspired match", said PepsiCo CEO Indra Nooyi in a statement, noting that their products fit with Pepsi's goal of "making more nutritious products while limiting our environmental footprint".

She said SodaStream's products, which are marketed as a healthy alternative to sugary drinks, fit in with the U.S. firm's goal of "making more nutritious products while limiting our environmental footprint".

Nooyi said this month said she'll step down in October after more than a decade as CEO.

He added: "PepsiCo is finding new ways to reach consumers beyond the bottle".

In March, PepsiCo launched squash drink Drinfinity aimed at health-conscious millennials.

SodaStream director and chief executive Daniel Birnbaum said the deal marked "an important milestone" in the firm's "journey". It is validation of our mission to bring healthy, convenient and environmentally-friendly beverage solutions to consumers around the world.

Last year, SodaStream told Marketing Week it wanted to create a "cult brand" and was exploring expanding into the beer market.

Speculation about PepsiCo or Coca-Cola buying Sodastream has bubbled for years. It is expected to close by January, pending a SodaStream shareholder vote and certain regulatory approvals.

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