New Apple streaming service wants to be family friendly

Brunilde Fioravanti
Settembre 26, 2018

The show, named "Vital Signs", was personally rejected by CEO Tim Cook past year, after being shown a preview which contained drug use, guns, and explicit sex. Titled Vital Signs, the show was billed as a semi-autobiographical look into the rapper's life in and outside of the music industry. Apple also reportedly replaced showrunners for a reboot of Steven Spielberg's anthology Amazing Stories, "finding the original team's vision a little dark", according people familiar with that project.

Last year, Apple set aside $1 billion to purchase and produce original content for its streaming service. "Apple can't show this", he reportedly said, per the Wall Street Journal. Apple also backed off from a Whitney Cummings show about the #MeToo movement ("too sensitive a topic") and asked director M. Night Shyamalan to remove crucifixes from characters' homes in his psychological thriller because of fears of alienating religious viewers.

Apple does have some reason to show caution.

There are also reports that Apple's morning news program show starring Jennifer Aniston and Reese Witherspoon is delayed after issues with an executive producer.

It's not known when Apple will eventually debut the first slate of its shows, as the launch has been postponed twice.

The US technology giant is so keen to protect its family-friendly image that executives are turning down shows that feature risqué scenes, extreme violence or bad language, according to reports. (Friday Night Lights is apparently one of Cook's favorite TV shows.) Whether that's enough to compete with some of the critically acclaimed series on other streaming platforms that include profanity, nudity, and violence, remains to be seen.

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