IPhone owners won’t have to pay to watch Apple’s original programming

Brunilde Fioravanti
Ottobre 11, 2018

Apple has always been rumored to be launching a Netflix-like streaming video service in 2019, and indeed it is known the company has hired big-name talent to act in or produce its original content, including Chris Evans (Captain America himself), Jennifer Aniston, and Steven Spielberg.

While many streaming services like Netflix and Amazon Prime Video have a back catalog of third-party content, it's the original content the streaming services produce that is seen as the reason a customer chooses one service over the other.

The new TV service from Apple will include Apple's original content, with the company rumoured to have spent over $1 billion.

Apple has been looking to develop original video content for its new digital media strategy for quite some time now, and a new report from CNBC claims the tech giant plans to give away some of its TV shows and movies for free to anyone who owns an iOS or Apple TV device.

This revamped digital video service is said to debut early next year, in an update to the TV app.

According to the report, "Owners of Apple devices, such as the iPhone, iPad and Apple TV will find the still-in-the-works service in the pre-installed "TV" application".

Last month, the Wall Street Journal reported that he had personally shelved Vital Signs, a show based on the life of rapper and Beats Electronics co-founder Dr Dre, because a preview episode had drug use and sex scenes.

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