Instagram To Use AI To Stop Bullying In Comments, On Photos

Remigio Civitarese
Ottobre 12, 2018

It's unclear what else the technology can detect and whether it would work on images without captions. First, it was anti-cyberbullying attempted in captions and comments and now, Instagram is rolling out a feature that will use AI to block off bullying photos and videos on the platform too.

As part of the new measure, the photos in question will be sent to Instagram's team of reviewers who will then remove the content found to be in violation of its anti-bullying policy.

If a human moderator deems the photo is in breach of the platform's community guidelines, the photo will be removed, and the poster will be notified of its deletion and told why.

Following the departure of Instagram's co-founders Kevin Systrom and Mike Krieger in September, newly appointed VP of product Adam Mosseri wrote in a blog post: "As the new head of Instagram, I'm proud to build on our commitment to making Instagram a kind and safe community for everyone".

The machine learning mechanism will be looking for signs of harassment in photos, such as attacks on a person's appearance or character, or threats to their well-being.

The feature is expected to roll across the social globe in just a few weeks.

The company, owned by Facebook, is also launching a "Kindness Camera Effect" in partnership with dancer Maddie Ziegler. If you follow Ziegler, you get the effect automatically. Do you agree with the use of artificial intelligence in wiping out inappropriate comments or photos on the social media app? If you switch it on over to the rear camera, you can add a filter featuring the hashtag #kindcomments, and examples of these in multiple languages.

Earlier this year, Instagram announced it would filter out bullying comments that aim to harass or upset users. That feature built on a tool introduced a year ago that blocks offensive comments, and a filter that removes spam in comments.

In another move, a filter that enables Instagram users to detect and hide bullying remarks from Instagram feeds or profiles was extended to comments on live videos, according to Mosseri. This also includes comparison photos wherein users could post split-screen photos comparing someone in a negative way.

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