No room for extravagance at low-priced Premier Inn

Cornelia Mascio
Ottobre 23, 2018

They have twin single beds that can be pushed together to create a double bed, as well as air conditioning, flat screen TVs and WiFi.

Premier Inn is to launch a hotel chain for the "highly price-sensitive customer" with pod-style rooms less than half the normal size.

United Kingdom hospitality group Whitbread has unveiled a new "no-frills" hotel concept called ZIP by Premier Inn, which will open in early 2019.

The Zip by Premier Inn hotels will be located on the outskirts of major towns and cities.

With that in mind, the company has created "compact" rooms which measure at 8.5m square and were partly designed by PriestmanGoode, which develops first class cabins for airlines including Air France and Lufthansa.

It has secured a second location in Southampton that will have 140 rooms and is searching for more sites.

Whitbread Plc chief executive Alison Brittain suggested that Zip is "an exciting new platform for growth and will give us access to a broader customer base, attracting those guests who are on a particularly tight budget but still expect and deserve the basics done brilliantly".

'In developing the concept, we have undertaken considerable research, including having had six Zip rooms on sale to customers for many months.

The move brings Whitbread's hotel brands to three, the other two being Premier Inn and Hub by Premier Inn.

However, some of the rooms will be windowless, with lightboxes replacing sunlight.

This cleaning regime may surprise some given the PR headache Premier Inn suffered this year when a Channel 4 Dispatches team discovered one of its housekeepers being told to use the same guest towel to clean entire bathrooms - including the toilet.

Whitbread will unveil a new "no-frills" version of its Premier Inn brand today as it seeks to boost its hotel business after it sells Costa Coffee.

Altre relazioniGrafFiotech

Discuti questo articolo

Segui i nostri GIORNALE