Apple holding a 'four-day shopping event' starting Black Friday

Cornelia Mascio
Novembre 20, 2018

It looks like Apple is planning to offer a set of Black Friday and Cyber Monday sales later this week, running from November 23rd to November 26th.

Which? is now warning shoppers to do their research before hitting the sales this year on November 23, adding that the results of its study "brings into question the true value of Black Friday".

We're still a few days out from Black Friday, but the deals are already flowing. If it does mark down devices, we suspect you'll find better deals at other retailers, including Walmart and Target, both of which are offering sales on the iPad and other devices in the U.S. this Black Friday.

The investigation analysed deals at leading retailers Currys PC World, Amazon, John Lewis and Argos, finding that nearly half (46%) of products on offer were sold for less in the six months following Black Friday (Dec 2017 to May 2018). Beyond smart-enabled TVs, users with regular "dumb" TVs can still pick up a Fire TV device with a considerable Black Friday 2018 discount.

The rise of online shopping means the number of customers in stores on Black Friday will be down by 3.7 per cent on the same day a year ago, according to analysts.

"The LG 60UJ630V, a 60" 4K TV, was advertised at £799 by Amazon on Black Friday.

Alex Neill, managing director of home products and services at Which?, said their investigation would disappoint shoppers expecting nothing but bargains.

"While retailers are bombarding us with promises of great discounts and time-limited sales, it's clear that not all deals are as good as they might appear".

Which? analysed deals at leading retailers Currys PC World, Amazon, John Lewis and Argos.

The Sony Cybershot HX60B Superzoom compact camera was advertised as £189 (save £10) on Black Friday by Currys PC World.

But researchers found the camera selling for £10 less at least 27 times in June and July 2017. Apple's site has a placeholder shopping event page, and the company has begun sending teaser emails to customers, letting them know about the upcoming sales. The price was even slashed by a further £150 for at least four days at the end of December and beginning of January 2018, Which? noted.

What follows are 25 hot Black Friday tech deals that we've come across.

Currys PC World said that it offers customers price transparency by stating exactly when a product was available at a higher price.

An Argos spokesperson said that offering discounts on products on Black Friday did not mean those items were necessarily excluded from other promotions throughout the year.

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