New tech regulation ‘inevitable,' Apple CEO says

Cornelia Mascio
Novembre 21, 2018

Apple CEO Tim Cook has conducted a major interview with Axios on HBO that aired Sunday evening, during which he said that new regulation on big tech firms was "inevitable".

Yet, when questioned about Apple's relationship with Google - a tech giant with its fair share of privacy scandals, Cook skirted the question. But perhaps most notably, Cook doubled-down several times on Apple's longstanding commitment to protecting its users' privacy. "We come up with ways to help our users through the course of the day".

He even went on to say that the Apple-Google partnership is "not perfect" but supported his statement by adding that it "goes a long way to helping [both the companies]".

Apple CEO Tim Cook issues warning on potential regulations and says tech companies should embrace them; turkey trackers are being used for first time on Jennie-O and Honeysuckle White turkeys allowing consumers to find information about their Thanksgiving birds. During a speech in Brussels, Cook blasted the tech industry's practice of mining people's personal data to run their products-an apparent allusion to Facebook and Google, which offer free internet services that generate revenue by serving you personalized ads. Apple could set the default search engine to one that's focused on privacy like DuckDuckGo, but that would be like selling a Bentley with fake leather seats-or at least that's what Cook seems to be arguing. On the contrary, he is a big believer in the free market.

This year has been horrendous for Silicon Valley's public image. In addition to talking gender diversity, Cook also discussed his daily routine, concerns about the mental impact of Apple devices on users, and privacy regulation. I know we spend a lot of energy on this and are constantly asking ourselves, 'How can we improve more?' and listening to what our folks tell us. We have private web browsing, we have intelligent tracking prevention.

It has been reported in the past that Apple was paid almost $9 billion by Google in 2018 for remaining the default search engine on Safari.

While Axios teased the interview on Sunday, the full-length video is not now available online.

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