Goodbye to Allo: Google confirms it will shutter its short-lived messaging app

Remigio Civitarese
Dicembre 6, 2018

Allo is the latest in a series of cross-platform messaging apps from Google to compete with the likes of Whats App and Facebook Messenger and offered consumer-facing features like stickers and encryption. That's according to a new report from 9to5Google, which quotes a "reliable source familiar with the plan" though there are few details other than that at this point.

RCS is a big upgrade over the text messaging that many of us have become accustomed to.

Allo was announced back at Google I/O 2016 and many were confused by the app from the start.

After a couple of new reports attempted to share Google's timeline for shuffling around its messaging apps, possibly killing a couple of them, the company chose to explain their plans in their own words.

Update 12/5/18 at 9:20PM ET: Google has confirmed that Allo will be discontinued and that the focus on enterprise for Hangouts will continue. With it, you get features like typing indicators, read receipts, group chats, the ability to send large attachments, and more, and it's all built into the Messages app that comes with your phone. We can expect the news via a blog post, which has been delayed owing to the faux Hangouts shutdown rumours.

Allo will continue to work through March 2019 and until then, youll be able to export all of your existing conversation history from the app—We've learned a lot from Allo, particularly whats possible when you incorporate machine learning features, like the Google Assistant, into messaging.
But so far it seems the company hasn't figured out what exactly it wants to do with its messaging app strategy. the replacement for the GTalk was Hangouts, which it seems is also going away now by the end of 2019. "Given Messages' continued momentum, we've made a decision to stop supporting Allo to focus on Messages", Klainer wrote on Thursday.

Google Duo, the video calling counterpart to Allo, is sticking around. Some users are unable to "heart" posts while others are experiencing issues with undelivered messages.

Android Messages and Duo.

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