Pantone's 2019 color of the year isn't just a pretty pink

Brunilde Fioravanti
Dicembre 6, 2018

Moving on from 2018 Color of the Year "ultra violet" (Pantone 18-3838), living coral (Pantone 16-1546) injects a zest for life into our everyday.

As seen on the latest iPhones, the designs of Marc Jacobs and "the sky at dusk", the colour is an off-pink with a "retro vibe" and a softer edge than its pastel and neon cousins - and it's set to sweep the fashion world next year.

"A vivacious coral can infuse new energy into your home-whether you coat an entire room in Watermelon Slice to facilitate inspired conversation and excitement, or use Salmon Coral in a smaller dose on a piece of furniture to liven up an otherwise neutral space".

"'Living Coral' embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment", reads the optimistic statement.

'Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

It's a warm, vibrant orange tone that's been selected 'in reaction to the onslaught of digital technology and social media increasingly embedding into daily life'.

It follows ultraviolet, which was named the 2018 color of the year. Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity.

Pantone also looked to nature for its color of the year in 2017, when it chose the shade Greenery.

We're also big fans of the idea of dyeing your hair coral, as shown by Aveda.

Since naming cerulean blue the color of 2000, the Pantone Color Institute has been passing the crown to a new shade each year, basing its choice on trends observed in a wide variety of areas - including "entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations". 'That's the influence of social media because people want things to stand out. "With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord".

"In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind", the institute says.

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