Amazon launches ad-supported streaming-video service

Brunilde Fioravanti
Gennaio 11, 2019

As far as TV shows are concerned, you'll be able to choose from episodes of Heroes, Fringe, Gilligan's Island, The Bachelor, and many others.

Amazon.com has increased its video streaming options by launched its first advertising-supported channel on Thursday. Movies on the service include "Awakenings", "A Few Good Men", "Adaptation", "Drive", "Foxcatcher", "Gattaca", "Memento", "Monster", "Run Lola Run", "The Illusionist", "The Last Samurai", "True Romance" and Woody Allen's "Midnight in Paris". Called IMDb Freedive, it's available to US viewers on the IMDb website and Amazon Fire TV devices. Popular IMDb original video series, including The IMDb Show, Casting Calls and No Small Parts, are available to stream on IMDb Freedive now.

Amazon has been a player in streaming video for years through its Prime Video service, which started as a perk for subscribers of the online retailer's annual Prime shipping service. Freedive represents a bigger push to monetize video content with full-length movies and hit TV shows.

Col Needham, founder and CEO of IMDb, said in a statement that Freedive will eventually be made available more widely, including on IMDb's mobile apps.

IMDb Freedive will feature Amazon's X-Ray technology, which allows viewers to dive deeper into the movies or shows by accessing IMDb-powered additional information, such as cast, crew, trivia, and soundtracks.

I gave IMDb Freedive a little bit of a spin, and my early impressions are largely positive.

The IMDb Freedive catalog will continue to evolve, with new titles added regularly.

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