Cadillac Is Launching an EV and Will Lead GM's Electrification Push

Cornelia Mascio
Gennaio 11, 2019

General Motors CEO Mary Barra on raising the automaker's guidance, the plant closings due to the company's transition, efforts to rebuild the Cadillac brand, competing against Tesla, the growth opportunities in China and the state of the US consumer.

GM will eventually introduce the company's battery electric vehicle architecture, which it believes will build a foundation for a profitable EV.

Cadillac will be the first GM brand to launch an EV based on the platform, which has been created to be able to spawn everything from compact cars to large, 7-seat luxury SUVs.

A GM spokesman declined to comment.

GM's current EV portfolio includes the Chevrolet Volt, a plug-in hybrid, and the Bolt, an all-electric vehicle. GM announced past year it was ending production of the plug-in Volt as well as a low-selling plug-in Cadillac CT6, even as it moved to boost EV spending.

The biggest carmaker in the United States two years ago announced EV manufacturing plans that included building a dedicated electric vehicle architecture and launching it by 2021 along with a battery system, with the two to be used to develop at 20 new electric models in both the USA and China, the world's largest EV market. According to Michael Albano, a GM spokesperson, the biggest automaker in the US restructured its entire product development organization in order to shift its focus to electric vehicles.

Along with the Cadillac, GM is scheduled to launch at least 20 electric cars worldwide by 2023, with a particular focus on China, which is heavily promoting the adoption of the technology. These will range from a compact SUV, to a large seven-seat luxury crossover and a large commercial van. CEO Mary Barra reiterated the company's position that the federal government should extend its $7,500 electric vehicle tax credit indefinitely.

This week, GM said Cadillac sales in China rose 17.2 percent in 2018, surpassing 200,000 units for the first time.

Last year, General Motors opened a battery factory in China in partnership with local carmaker SAIC Motor Corp.as part of its expansion plans for the Chinese market.

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