LG confident of maintaining global leadership in OLED

Remigio Civitarese
Gennaio 11, 2019

Electronics manufacturer LG has taken to the show floor at CES 2019 to unveil the company's massive new 88-inch 8K OLED TV.

"LG has created a TV with a display that uses revolutionary flexible screen technology that allows the screen to roll up and roll back out when needed", said LG. The screen technology now features Dolby Atmos sound system on the OLED screen directly, thus eliminating the need of external speakers. While Samsung already showcased its new MicroLED TVs, LG Display also showed off its new innovative screens at the event.

At CES 2019, Samsung revealed a new TV that is irresponsibly large. The new TV is equipped with LG's second generation of Alpha 9 intelligent processor and deep learning algorithm for a stunning AI picture and sound quality. The set features full 4K Ultra HD resolution with support for High Dynamic Range (HDR) and a 4.2 channel sound bar with 100 watts of peak output.

Other LG Display prototypes include portable desktop monitors that can be moved around easily, and a transparent OLED screen that could help a window double as a TV or a surface for ads.

After six years of investment, LG made a surplus in OLED for the first time last year, accounting for 20 percent of total sales, Han said, promising to increase the production of OLED panels from 2.8 million units in 2018 to more than 3.8 million this year and over ten million in 2021.

"We are really excited to be one of Apple's first TV partners for AirPlay Video", said LG senior director of home entertainment product marketing Tim Alessi.

When in Zero View, all 65 inches of the LG SIGNATURE OLED TV R are hidden from view and tucked away in the base. This TV "reimagines space" and "addresses the human need for an aesthetically pleasing environment", LG's United States senior director of product marketing Tim Alessi told the audience this morning.

Nonetheless, up close the picture quality of the LG model is spectacular.

Apple AirPlay and HomeKit support are also being added.

LG is keen to make the TV the centrepiece of a connected living room and is leading the charge when it comes to imbuing its TVs with third party smart assistants.

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