Netflix Sued by 'Choose Your Own Adventure' Over 'Bandersnatch'

Brunilde Fioravanti
Gennaio 12, 2019

Netflix's Black Mirror: Bandersnatch got a lot of people talking when the interactive movie debuted on the streaming platform two weeks ago, but it also drew the attention of Chooseco, LLC, the children's book publisher who owns the "Choose Your Own Adventure" trademark.

Netflix had previously held negotiations with Chooseco in 2016 to license the phrase in connection with films and interactive cartoons, according to the suit, however, the negotiations didn't result in a license. The company has filed for at least $25 million for "infringement, dilution, and unfair competition" and demands that Netflix remove any "choose your own adventure" references relating to Bandersnatch. The movie was billed as a "choose your own adventure" tale, even though the company largely refrained from actually using that phrase in the marketing.

The suit claims that a scene where Butler tells his father the book he is holding is a "Choose Your Own Adventure" violates Chooseco's trademark. That basic idea has been translated into other mediums, like 1995's Mr. Payback, which let audiences vote on the outcome of the short film, and most recently with Bandersnatch, a film set in the Black Mirror universe and released by Netflix.

Chooseco added that 20th Century Fox now holds an "options contract to develop an interactive series" and that Netflix has been actively pursuing the licence since 2016. "The use of Choose Your Own Adventure in association with such graphic content is likely to cause significant damage, impacting our book sales and affecting our ability to work with licensing partners in the future".

"Netflix has no license or authorization to use Chooseco's trademark and, upon information and belief, used the mark willfully and intentionally to capitalize on viewers' nostalgia for the original book series", the lawsuit states. It sent a cease-and-desist letter to Netflix before the show's release.

Mashable has reached out to Netflix for further comment.

Altre relazioniGrafFiotech

Discuti questo articolo

Segui i nostri GIORNALE