Bud Light debuts bigger nutrition labels - 1/11/2019 5:15:46 AM

Modesto Morganelli
Gennaio 14, 2019

Starting next month, packages of Bud Light will have prominent labels showing the beer's calories and ingredients as well as the amount of fat, carbohydrates and protein in a serving. Bud Light is striving to elevate the beer category with this move toward more transparency. In July 2016, the Beer Institute-a trade group representing big beer companies like Anheuser-Busch, MillerCoors, HeinekenUSA, Constellation Brands Beer Division and others-announced its Voluntary Disclosure Initiative, a commitment to adding a serving facts statement and freshness code dating to all participating breweries' beers by 2020.

Many brands, including Corona Light, Guinness, Heineken and Coors Light, already have calories and other nutrition information on their bottles or packaging. But it's in small type, or hidden on the bottom of the six-pack, and ingredients aren't listed.

Bud Light went with a big, black-and-white label, similar to the ones required by the U.S. Food and Drug Administration on packaged foods.

Bud Light brewmasters have been using four essential ingredients to brew the light lager: hops, barley, water, and rice, since 1982. In the five years between 2012 and 2017, Bud Light sales slipped each year, falling 17 percent to $14.5 billion, according to Euromonitor. However, the bottles and cans themselves won't actually list out all of the nutrition information.

Goeler said the brand's research shows younger drinkers, in particular, want to know what's in their beer. "When people walk through a store, they are used to seeing ingredient labels on products in every aisle, except for the beer, wine and spirits aisle".

The leading USA beer brand, which is mired in a protracted sales slump, will begin including standard white nutrition labels on case boxes and six-packs next month, brewer Anheuser-Busch InBev NV said on Friday.

Nearly any packaged item we consume has an ingredients or nutritional label, even bottled water. At least one study suggests they won't. But large beer companies are betting that there are enough consumers who will be swayed by the lower calorie counts to make it worth listing those on packaging. "I love when companies want to give the consumer as much information as possible", Gina Keatley, a certified-dietitian nutritionist practicing in New York City, tells Yahoo Lifestyle.

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