Egg beats out Kylie Jenner for most-liked Instagram photo

Brunilde Fioravanti
Gennaio 14, 2019

A social media campaign has pulled off a real coup on Instagram.

The photo, posted online to the account world_record_egg by the "Egg Gang" on January 4, received more than 18 million likes as of Sunday evening - breaking Jenner's record.

It cracked that goal today, peck-ing up the title with over 18.3 million likes from over-egg-cited fans to overtake the previous title holder, reality TV star Kylie Jenner. The first photo of Jenner's newborn daughter, posted on February 6, 2018, is the current leader.

For almost a year now, a photo of Kylie Jenner revealing her newborn baby, Stormi Webster, took Instagram by storm (no pun intended) and quickly became the most-liked post on the app of all time with just over 18 million likes.

Understandably, we aren't the only ones bewildered by this recent turn of events! "We're making history", added another. Why an egg? Is it an ironic nod to Jenner's original record-breaking photo about the development of life into a living, breathing creature?

Egg Gang did not immediately respond to a request for comment. It's definitely one of 2019's most freaky moments.

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