Samsung’s new Galaxy M phones aim to take on cheap Chinese rivals

Cornelia Mascio
Gennaio 14, 2019

It is worth noting that the new Galaxy M series will take the place of the budget Galaxy J series, and for a starter, the series will pack premium features to give the much-needed push to Samsung in the budget segment. Samsung hopes to fight back with the Galaxy M line, which will replace the Galaxy J series (that's the 2018 Galaxy J8 pictured at the top of this article). Samsung says the Galaxy M series lineup of smartphones is meant to target the youth and is designed in India. Asim Warsi, its mobile chief in India, has confirmed that the phones will only be sold through its website and Amazon in the country. The Galaxy M10 will have a smaller display and battery, as it will be the most affordable smartphone of the series. The company also stated that all the Galaxy M series smartphones will also be available on their own online store, for consumers to purchase. After several months of speculation, the device is said to be launching at the end of this month in India. So expect their specifications and features comparable to phones from the likes of Xiaomi, Honor, Realme, etc. The company sent a press note confirming the launch of the brand new series, adding that the Galaxy M series is created to attract "young millennial consumers". The M20 is also said to be the first Samsung phone to house a 5,000mAh battery.

"The bigger Galaxy M20 is said to come with a 6.1" LCD display and it runs on an Exynos 7885 processor which is similar to last year's Galaxy A8 series.

Samsung did not confirm the names of the phones it plans to launch, but it is most likely going to be the Galaxy M10 and M20 as they have been in the news for many weeks now.

Xiaomi has managed to maintain a steady lead over Samsung for over a year now, and had a 27.3% market share to its rival's 22.6%, buoyed by a almost 50% share in the online space and rapid expansion in its brick-and-mortar channel as well, in the July-September period, as per IDC.

He said that Samsung finished the October-December 2018 quarter with 40% market share by value, as per GFK data, with a "healthy growth over the previous year".

Altre relazioniGrafFiotech

Discuti questo articolo

Segui i nostri GIORNALE