Software Company Aims To End Password Sharing For Streaming Services

Remigio Civitarese
Gennaio 14, 2019

KTNV reported that new software was introduced at the Consumer Electronics Show in Leas Vegas recently that could track down users who share passwords on streaming platforms.

The company analyzes location data using artificial intelligence to determine who is sharing credentials, and from what location.

You may be guilty of this - sharing your video streaming accounts like Netflix to friends and family - but you may not be able to do it much longer.

Synamedia's security team designed the software to understand how and where to look for activity that might be suspicious, integrating it with behavioral models for better understanding. Synamedia now sells its other services to large media companies including AT&T, Disney, Sky Media, and Verizon, among others. Companies claim they have lost billions due to credential sharing. "Casual credentials sharing is becoming too expensive to ignore". "Our new solution gives operators the ability to take action".

The Credential Sharing Insight software is available as a cloud or on-premise offering. The product is in trials with a number of OTT providers in the developed markets, but Synamedia did not mention the names of the clients. Permission required for reproduction.

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