Facebook acquires AI startup that helps you shop

Remigio Civitarese
Febbraio 10, 2019

Furniture retailer Ikea uses technology developed by GrokStyle in its mobile app. Users snap a picture of a piece of furniture and the app shows them similar products they can purchase online.

Like most major tech companies these days, Facebook is putting plenty of resources into developing its AI capabilities.

GrokStyle, which was founded in 2016 according to CrunchBase, is a San Francisco startup specializing in visual search.

Facebook said Friday that it purchased a startup called GrokStyle, which uses artificial intelligence to help shoppers find furniture and home decor.

GrokStyle's technology makes sense for Facebook Marketplace, the company's service for buying and selling items from other Facebook users on its social network. The deal was confirmed to Vator by Facebook spokesperson Vanessa Chan, after having first been reported by Bloomberg.

GrokStyle has posted a farewell letter on its website, but it didn't mention the Facebook acquisition.

"We are excited to welcome GrokStyle to Facebook", Facebook said.

Founded in 2016, GrokStyle had partnered with major retailers, including Ikea, which began using the company's technology in its Place AR app starting past year. Earlier this month, the company bought the team behind blockchain technology company Chainspace for an undisclosed sum.

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