Fitbit has a new tracker, but it’s prescription-only

Remigio Civitarese
Febbraio 11, 2019

While many health insurance providers give out Apple Watches as a way of improving (and tracking) customer lifestyle, the Fitbit Inspire is considerably more bare bones. Fitbit Inspire has the core elements of a health tracker - calorie monitor, sleep and activity tracker, phone alerts, and a move reminder for when a user has stayed sedentary for a bit too long.

A superior model called Inspire HR is also available with heart rate tracking, Global Positioning System and analysis of sleep stages (light, deep, REM).

Fitbit has unveiled a new Inspire fitness tracker, but is not going to be selling it in retail stores or online.

What's more interesting is that while Fitbit claims that these are its cheapest fitness trackers but it hasn't revealed the prices of the devices. Fitbit claims the Inspire fitness band's battery can last up to five days on a full charge.

The Fitbit Inspire HR comes with heartbeat tracking among other added features.

The Fitbit Inspire ships in "Black" and "Sangria" colours, whereas the Fitbit Inspire HR comes in "Black", "White/Black", and "Lilac" colour options. A clip accessory is sold separately though. The images show that the tracker will be available in vivid colors like blue and pink.

Given that nothing substantial is known about this upcoming fitness tracker, it's unlikely to get launched before the end of Q2 2019. Both the new trackers aim business users.

While the Fitbit Inspire might not be the most innovative tracker that the company has ever put out, it could be important for the future of Fitbit: company orders could make up a significant chunk of future income as consumer sales tail off.

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