Amazon is Getting Into Whole Home WiFi By Buying Eero

Cornelia Mascio
Febbraio 12, 2019

Mesh Wi-Fi networks are essential if you want good wireless coverage in a larger home/apartment, and while the market for these routers is huge, Eero has managed to stick out as one of the best options out there.

The total value of the deal wasn't disclosed.

Eero, was founded in 2014 and is headquartered in San-Francisco.

Amazon has been growing its smart home gadgets in recent years: Its voice-activated Echo devices have been a hit for the company, and last year it paid about $839 million to buy Ring, the maker of Wi-Fi-connected video doorbells. Alas, it looks like Amazon was more keen to the idea. The company recently expanded Key by Amazon, the program that lets delivery drives slip items inside homes or garages via smart locks. With Eero, it is pushing into Wi-Fi networking equipment, too.

Google, Amazon's main rival in smart home, already sells a competing - and much cheaper - system called Google Wifi.

There's some speculation that it's possible Amazon could have purchased Eero with the goal of improving the setup process required to make its Alexa devices operate.

While this hassle clearly falls into the category of First World problems, it's a point of friction that prevents more mainstream customers from hooking up their homes with Wi-Fi-connected lights and appliances. "We have a shared vision that the smart home experience can get even easier, and we're committed to continue innovating on behalf of customers".

The Eero acquisition is also a defensive move for Amazon: The best-selling whole home / mesh Wifi router system on Amazon's online store is now being built by Google, one of the company's fiercest competitors. Since the acquisition, Ring has put out a number of other security-focused devices to round out its offerings. Eero raised about $90 million in funding before the acquisition.

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