Apple's Netflix-challenging streaming TV service to launch at March 25th event

Brunilde Fioravanti
Marzo 14, 2019

Apple has revealed the dates of its "Special Event" that will be held on March 25 at the Steve Jobs Theatre.

While we don't know precisely how Apple's streaming service will look until that March 25th showcase, it's very likely to get its hooks into almost all of the company's media-consuming hardware, from iPhone to Apple TV.

During a recent earnings call, Cook confirmed that Apple plans to produce its own shows in a move that could challenge streaming television giants Netflix and Amazon Prime, which have invested heavily in original content. Apple is in talks with HBO, Showtime, and Starz, and all three are expected to join Apple's service eventually.

To add fuel to this rumour the invite, sent out by Apple, shows an image of an old-fashioned cinema screen with a countdown clock. Although the iPhone maker is expected to finally debut its long-awaited Netflix rival at the event, a majority of the content available on the service at launch will be from third-party content providers - not from Apple itself.

Apple acquired the digital magazine app Texture previous year, which enables you to read a huge number of publications for a single monthly fee, a bit like a music streaming service.

Apple's services event could also include some new hardware, with the company possibly launching the new AirPods and its much-awaited AirPower wireless charger.

We'll know exactly what Apple is going to announce once it actually announces it all, so we'll be glued to the live stream on March 25th.

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