Microsoft and Sony Announce Partnership to Develop Cloud-Based Gaming Solutions

Remigio Civitarese
Мая 18, 2019

The two rival companies have agreed to explore joint development of future cloud solutions for their respective platforms and streaming services using the Microsoft Azure platform.

Microsoft chief executive Satya Nadella said in the statement that the tie-up 'brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers'.

In addition to working on datacenters and streaming technologies, Microsoft and Sony will also be collaborating on the development of new semiconductor and AI technologies as well as building out new Intelligent cameras.

On top of that, Microsoft is now working on Project XCloud, which is aiming to allow anyone to stream console-quality games to a mobile device, PC, and other devices.

Microsoft is testing a streaming service for its Xbox - Project xCloud - which will allow users to play across different devices including phones and tablets.

And if you have PlayStation services running on your cloud platform, then that's a great advert to any other provider of content that you can deliver for them as well.

Microsoft and Sony are pretty fierce competitors in the gaming space, so the mere suggestion that they'd partner for anything gaming related is certainly a odd one.

"By integrating Sony's cutting-edge image sensors with Microsoft's Azure AI technology in a hybrid manner across cloud and edge, as well as solutions that leverage Sony's semiconductors and Microsoft cloud technology, the companies aim to provide enhanced capabilities for enterprise customers", the announcement continues. More information on the partnership has been promised for the future. They will also be able to incorporate Microsoft's AI tools into their current technology. Amazon is also rumored to be planning a game streaming service as well. However, the datacentre backbone there is not almost as comprehensive as Microsoft Azure, and would not necessarily be able to stand up to Google Stadia on its own. I don't expect Microsoft or Sony to ditch their digital storefronts any time soon, either, but I'm somewhat convinced they are teaming up to compete with Google to win the hearts of more PC gamers.

According to the Director of Games Research & Lead AR/VR Analyst at IHS Markit, Piers Harding-Rolls, the partnership is about putting differences aside to create a more competitive product. The company has secured two consecutive years of record operating profit but has not seen its share budge much in the year since Yoshida took over.

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