William Hill advert banned from Tinder for linking gambling to sex

Cornelia Mascio
Mag 18, 2019

The bookmaker has reported that its total net revenues for U.S. operations has jumped by 48 per cent in Q1, with operations now live in Nevada, New Jersey, Delaware, Rhode Island, Mississippi, Pennsylvania and West Virginia.

William Hill, which was founded in 1934 as a postal and telephone betting service and still counts the United Kingdom as its home market, said that United Kingdom retail revenue was down 8%.

William Hill responded to the complaint by stressing that customers are often known to "shop around" for the best odds and betting offers available, and that customers could use the bookmakers site as a comparison for other sites.

It added that Retail Sportsbook net revenue increased by 2%, with strong sports betting through the period, while gaming revenue was down 15% including the impact on machine gaming revenues of the £2 staking limit implemented on April 1.

The company has put US expansion high on its list of aims after a US Supreme Court decision previous year opened the door to legal betting on sport.

Revenue from its retail business fell seven per cent.

Meanwhile, William Hill has stated in a trading update that its full-year performance remains on track.

Philip Bowcock, the group's chief executive officer, commented: "There were record actives for Cheltenham and the Grand National reflecting positive underlying customer trends, and we expect that the Mr Green performance will drive further progress in Online performance later this year".

'Just one year on since PASPA was overturned William Hill has doubled the sports wagering it handles in the USA, seen record performances at the Super Bowl and March Madness, is live in all seven states to have allowed sports betting and expects to enter further states soon, with in and Iowa the most recent states to pass bills to legalise sports betting'.

George Salmon, Equity Analyst at Hargreaves Lansdown, said: "There are reasons for optimism in these results".

The UK accounts for around 90% of its business.

"However, we don't think investors should count any chickens just yet".

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