Facebook launches new market research app after pulling similar app in January

Remigio Civitarese
Giugno 12, 2019

Also, the data collected will not be added to the person's Facebook account information if they are a Facebook user.

It wasn't totally clear, for example, that all the teens and adults involved in Facebook's study were completely aware of what degree of privacy they were giving up by letting Facebook have access to their data.

The firm says it'll compensate users for the participation in the app, and limits it to 18 years and older (though it notes ominously that this is at launch.) Facebook's Study app will only be available to people in India and the USA t launch, but the firm will expand its availability over time.

"Providing users this up front sort of notice is definitely a good thing, and should be the norm for any company which markets, advertises or otherwise makes use of users' personal information for generating revenue", said Nathan Wenzler, the senior director of cybersecurity at wealth management firm Moss Adams.

Facebook on Tuesday launched an app that will pay users to share information with the social media giant about which apps they're using.

But some privacy experts are concerned users will still not know exactly what information they are sending.

How Facebook's latest research program works. Today, the company introduced its Study app, the objective of which is to - you guessed it - "study" users, in exchange for those users getting paid. It's also only open to users in the U.S. and India.

How much time you've spend on each app.

App features that you employ.

"Approaching market research in a responsible way is really important".

The country you live in, the device you use and the type of network your phone runs on.

The Study app, meanwhile, also says it will not collect any sensitive user IDs, passwords or content stored on a user's phone like photos, videos, and messages.

"As they sign up, people will see a description of how the app works and what information they'll be sharing with us so they can confirm they want to participate", Sagee's explanation continues.

Why we should care. Facebook's mismanagement of user data has been a thorny issue for marketers.

One previous iteration of Facebook data collecting services, called Facebook Research, paid users ages 13 to 35 a monthly fee of up to $20 to track all other platforms they were using.

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