Juul illegally called its e-cigarette safer than smoking, FDA says

Cornelia Mascio
Сентября 10, 2019

The FDA also sent Juul a letter requesting documents related to the company's advertising and promotional efforts, given that its vape devices "continue to represent a significant proportion of the overall use" of e-cigarettes by children.

Juul did not immediately respond to Reuters request for comment.

In addition, the agency asked Juul to explain why it uses nicotine-salt e-liquids and a high concentration of nicotine in its Juul pods, which officials said could increase the products' addictiveness. The students said a Juul representative was invited to address the school as part of an assembly on mental health and addiction issues.

Federal officials have been pushing Juul - the biggest player in the United States e-cigarette market - to modify its marketing since past year, amid a startling increase in youth vaping.

In letters to the vaping giant on Monday, the FDA ordered Juul to stop making unproven claims to children and adults that its vaping devices are safer than cigarettes.

New acting FDA commissioner Ned Sharpless tells the Times this week, "Regardless of where products like e-cigarettes fall on the continuum of tobacco product risk, the law is clear that, before marketing tobacco products for reduced risk, companies must demonstrate with scientific evidence that their specific product does in fact pose less risk or is less harmful".

Last week, The Washington Post reported that federal- and state- level scientists said they believe an oil derived from Vitamin E found in cannabis vapor may be responsible for the lung damage in numerous illnesses. His advice, according to Caleb, was that his friend should switch from cigarettes to Juul. Five people have died from the illness, the CDC says.

In a letter to Juul Chief Executive Kevin Burns, FDA regulators said they were "troubled" by a number of other points raised at the congressional hearing. Yet, the agency noted, the company has made many unsubstantiated claims along those lines. According to a warning letter from the FDA, Juul improperly sold its vaping products as safer alternatives to traditional tobacco cigarettes.

The agency also pointed out troubling aspects of testimony about a "Switching Program" presentation to the Cheyenne River Sioux Tribe Health Committee, in which Juul representatives made similarly unsubstantiated claims.

At the July hearing, Juul said it had discontinued its "youth prevention program".

Reached for comment, a spokesperson for Juul said the company is reviewing the letter and plans to "fully cooperate".

Among young people, vaping has leaped to what US officials have called epidemic levels.

"The e-cigarette-related lung illnesses now sweeping across the country reaffirm our belief that the use of e-cigarettes and vaping is an urgent public health epidemic that must be addressed".

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