New iPhones woo users to Apple television and games

Paola Ditto
Settembre 11, 2019

The phone's camera has a new "ultra-wide" angle lens. The new chip will allow for more intensive graphics work and yet still have a longer all-day battery life, Apple CEO Tim Cook claimed on stage.

Earlier in the week some observers had predicted Apple could get a significant bump in sales this year from its slate of new iPhones, given that numerous company's roughly 900 million existing iPhone users are primed for an upgrade, with phones that are, on average, five years old.

Apple played up an ability to use Pro iPhones for slow motion portrait snippets like selfies that it called "slofies".

Apple made its most ambitious pitch yet for the iPhone as a device for professional photographers and videographers at a launch event in Cupertino on Tuesday, underscoring new camera and editing capabilities.

None of the iPhones was tailored for the 5G telecom networks starting to roll out. The seventh-generation iPad is expected in the stores on September 30th.

Apple unveiled its iPhone 11 models Tuesday, touting upgraded, ultra-wide cameras as it updated its popular smartphone line-up and cut its entry price to USD699. Contrary to speculation, Apple did not mention any new sleep-tracking functionality, instead revealing a new always-on display created to last up to 18 hours, apps like Noise for monitoring ambient noise levels, and Cycle Tracking for logging menstrual cycle data.

Apple Watch Series 5 had a starting price of USD399 and was set to be available starting September 20. As with previous Apple Watch releases, you'll also be able to purchase the sport-oriented Apple Watch Nike version (the difference being a more exercise friendly watch band), the fashion-oriented Apple Watch Hermes version, or the white Apple Watch Edition version. The device will retail for $329 and start shipping on 30 September.

That's how much Apple TV+ will cost Australian consumers when the streaming service goes live on November 1. Some industry insiders, however, have questioned Apple's content strategy.

Successors to the XS and XS Max, the iPhone 11 Pro and iPhone 11 Pro Max sport a 5.8-inch and 6.5-inch super Retina XDR display, which Apple claims is the brightest display ever in an iPhone.

As device sales have fallen in recent years, Apple has placed more of an emphasis on new services such as Apple TV+, the company's answer to streaming platforms such as Netflix and Hulu.

And it will undercut the upcoming Disney+ service on a price level (though, from the look of things, not on a content level). It poses a direct challenge to Walt Disney Co., which plans to launch its own streaming service in Canada in November for $8.99 a month.

Apple certainly priced its soon-to-launch Netflix rival aggressively, using it to also make Apple hardware more valuable in the process.

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