Wendy’s has a new breakfast menu. Here’s what’s on it

Cornelia Mascio
Settembre 11, 2019

Wendy's announced they will start serving breakfast nationwide starting in 2020, including all locations in the Hudson Valley.

Wendy's announced on Monday that it will make breakfast available system wide in 2020 after only running at 300 of its US locations now. "To support its expansion into breakfast, the Company and its franchisees plan to hire approximately 20,000 crew members across the country".

"Frosty-ccino" is a Frosty milkshake infused with cold brew coffee.

The Breakfast Baconator: An egg, six strips of Applewood smoked bacon, a breakfast sausage patty, two slices of American cheese, and swiss cheese hollandaise sauce on a bun.

The Honey Butter Chicken Sandwich: Fried chicken and whipped honey butter on a biscuit.

The morning remains the only growth market for the fast-food industry, according to research group NPD.

"Launching breakfast in our USA restaurants nationwide provides incredible growth opportunities", Wendy's President and CEO Todd Penegor said in a statement, adding that having Wendy's "fan favorites" on the breakfast menu will set it apart from the competition.

The fast-food chain plans to launch breakfast nationwide in 2020.

Several of Wendy's competitors have revamped their breakfast menus within the past year to some success. Only about 300 of its 5,810 stores in the United States now offers breakfast.

Adjusted EBITDA will be flat to down 2 per cent, below the 2.5 to 4.5 per cent growth it had been targeting.

Wendy's has tried and failed multiple times to add a breakfast daypart-beginning as far back as the 1980s-much as both McDonald's and Burger King have done, along with other chains such as Taco Bell.

Shares of Wendy's fell more than 3.6 percent to $21.15 in after-hours trading following the company's announcement.

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