Micromax ‘In’ series smartphone specifications leaked: Details here

Remigio Civitarese
Ottobre 18, 2020

The Indian manufacturer is said to be making a re-entry into the Indian market with the "In" branded range of smartphones. Micromax will ensure that with the products of "in", Indians can get high-performance smartphones without worrying about their privacy.

Micromax will be launching a new "in" series in India.

"We are delighted to make a comeback in the India market with our sub brand "in".

Gurugram-based Micromax had taken to social media in June to confirm that soon it will come up with something big, teasing a "device with premium features, thoroughly modern look and budget friendly". More on the story ahead. The report by The Mobile Indian has revealed information about 2 upcoming phones of Micromax. The Indian smartphone manufacturer has chose to invest Rs 500 crore for building new products from scratch. Micromax is looking to cash in on the ongoing anti-China sentiment in the country, but remember, this is also the same company that has a record of selling rebranded Chinese phones in India, with Rahul Sharma even establishing a sub brand called Yu Televentures later that started its proceedings with rebranded Coolpad phones.

Micromax has state-of-the-art manufacturing facilities across locations including Bhiwadi and Hyderabad. With the help of these facilities, Micromax can manufacture up to 2 million units of smartphones every month. Furthermore, the brand is working on strengthening its already established retail and distribution network. Micromax is now working on strengthening already established networks so that once it starts manufacturing, the products can roll out smoothly. Now it has a retail presence of more than 10,000 outlets and over 1000 service centres across India. Micromax already has many milestones and achievements backing it. When you have the word India or "in" on you, it gives you a sense of responsibility.

Further, Rahul says that Micromax was one of India's leading smartphone brands before the arrival of Chinese brands that launched its range of smartphones at a much lower price.

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