General Motors debuts new logo amid 'Everybody In' marketing campaign

Cornelia Mascio
Gennaio 12, 2021

GM is investing over $27 billion into electric vehicles and self-driving and it recently revealed plans to introduce 30 EVs by 2025.

The redesign is being accompanied by a new ad campaign called "Everybody In", featuring members of what GM has dubbed "Generation E", who are meant to connect with young customers interested in electric cars.

Let us know what you think about GM's new logo in the comments section. As the company seeks to compete with Tesla and other automakers making a beeline for the electric vehicle-segment, it's also launching a new marketing campaign.

General Motors unveils its first election Hummer.

The campaign will run ahead of current electric vehicle sales trends in the U.S. a year ago automakers sold just over 260,000 fully electric vehicles.

The new GM logo features a color gradient of vibrant blue tones, evoking the clean skies of a zero-emissions future and the energy of the Ultium platform. It marks the most significant change to the GM logo since 1964, with a "negative space" around the "m" that now looks more like a plug.

GM's Ultium platform will be capable of delivering an EV that can go up to 450 miles on a full charge, will power EVs of many sizes, shapes and price points, and is capable of 0-60 mph performance in as little as 3 seconds for some models.

General Motors, one of the world's oldest automaker and the third largest auto company in the world has unveiled its new logo, which, it states, is aimed at its commitment to produce and sell electric vehicles.

While maintaining the GM acronym, the letters are now in lower case to create a "more modern, inclusive feel". "Inflection points", Deborah Wahl, GM global chief marketing officer, said in a statement. Unlike ever before, we have the solutions, capability, technology, and scale to put everyone in an EV. Volkswagen unveiled its own slightly redesigned logo in September, 2019, at the Frankfurt Motor Show where it alsopresented its new ID.3 electric vehicle. "At every step we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General Motors family", GM Executive Director of Global Industrial Design Sharon Gauci said in a release.

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