Controversial Aussie cheese gets new name

Cornelia Mascio
Gennaio 13, 2021

Australian cheese brand Coon has a new name - Cheer.

The new name of Coon Cheese has unveiled in the wake of racism backlash.

Cheer cheese will be on the supermarket shelves nationwide from July 2021.

Coon cheese was manufactured in 1935 and named after American Edward William Coon, who died in 1934 after inventing a ripening process used to produce the original dairy product.

Many spoke out about the issue previous year during the period of Black Lives Matter unrest and called on the name to be changed.

Many brands have changed their names and logos since the BLM movement.

Last year, Quaker Foods announced a rebranding of Aunt Jemima's logo due to bein based on a "racial stereotype". "At this point it's just bloody-mindedness", another claimed.

Allen's also announced changes to the popular Red Skins and Chicos lollies which will be renamed as Red Ripper and Cheekies.

'At Saputo, one of our basic principles as an organisation is to treat people with respect and without discrimination and we will not condone behaviour that goes against this, ' Saputo said after announcing its decision last July.

The cheese was reportedly made in a red waxed cloth known as "Red Coon".

"Our decision to change the name of Australia's much-loved cheese reinforces this commitment to build a culture of acceptance, inclusion and respect where everyone feels a sense of belonging", the global head of Saputo Lino A Supato said in a statement.

Cam Bruce, Saputo Australia's commercial director explains that, "Cheer cheese enriches everyday moments, with our signature taste that brightens your morning, noon or night".

Altre relazioniGrafFiotech

Discuti questo articolo

Segui i nostri GIORNALE