Netflix apologises for "unacceptable" Bloody Sunday tweet

The Chilling Adventures of Sabrina aired its final season this month, and in promoting its newest episodes, Netflix fired off a tweet this weekend that landed the streamer in some hot water.

Uploading four pictures of some of the main characters from the series, such as Kiernan Shipka, Gavin Leatherwood, Lucy Davis, and Miranda Otto, who are all covered or splattered in fake blood, the official 'CAOS' account tweeted on Sunday, January 10: "sunday bloody sunday".

After facing major backlash, the streamer had the tweet removed.

One Twitter user wrote: "Please take a minute to read your caption, then put it into Google".

'Our tweet was unacceptable and has since been removed'.

Ireland suffered from two "Bloody Sunday's" in the 20th century: the first in 1920, when Auxillaries and the Black and Tans opened fire on the crowd at a Gaelic Football match in Dublin, killing more than 30 people.

'We are very sorry for the hurt and distress it caused'.

Another incident referred to as Bloody Sunday took place in Derry in 1972, when British soldiers shot 26 civilians during a protest march against internment without trial.

No further comment has been made.