Prince Charles urges business to put planet and people first

Cornelia Mascio
Gennaio 13, 2021

These were the result of his previously convened Indian business leaders' meeting in Mumbai on November 14, 2019, during a visit to India. It's being backed by huge worldwide corporations including HSBC, Bank of America, and BlackRock - companies historically linked to the fossil fuel industry, according to the Guardian.

The heir to the British throne, who in September rolled out a six-step "Marshall-like plan" aimed at putting the world on a better footing to fight global warming, has occasionally drawn fire from critics who say members of the royal family should steer clear of policy matters.

The aim is to harness the power of nature combined with the transformative power, innovation and resources of the private sector.

"I can only encourage, in particular, the actors of industry and finance to provide practical leadership to this common project, because only they are able to mobilize the innovation, the scale and the resources necessary for transforming our global economy, "he said".

Designed by former chief design officer at Apple, Sir Jony Ive, the 17-page Terra Carta sets out almost 100 specific actions for businesses to sign up to, which have been developed in consultation with global business leaders through the Sustainable Markets Initiative launched in Davos in 2020.

The Terra Carta - which was designed by Sir Jony Ive, Apple's former chief design officer - is part of the Sustainable Markets Initiative which Charles launched previous year, and "provides a roadmap to 2030 for businesses to move towards an ambitious and sustainable future, one that will harness the power of nature combined with the transformative power, innovation and resources of the private sector".

The Prince of Wales is urging firms to back a more sustainable future and do more to protect the planet, as he marks 50 years of environmental campaigning.

The climate crisis is an issue that requires immediate attention.

Prince Charles has sent an "urgent appeal" to businesses to support an initiative to encourage sustainable practices. He announced the launch of @TheSMI " s "Terra Carta': an initiative providing advice for businesses to move towards a sustainable future.

'It is my profound hope Terra Carta might help us to do just that.

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