Amazon launches ‘Prime Video Mobile Edition’ in India starting ₹89

Remigio Civitarese
Gennaio 14, 2021

Amazon's Prime membership is no different in this regard, as it offers more than one service at a very affordable price. Airtel users can get the plan, called Prime Video Mobile Edition, through a pre-paid recharge available at an introductory price of ₹89.

Amazon and Airtel say that once the 30-day free trial is over, Airtel prepaid users can choose from a variety of prepaid plans and bundles to subscribe to the Amazon Prime Video Mobile Edition plan.

Check out all the plans offered by Amazon Prime Video for Airtel users.

The new Amazon Prime Video Mobile Edition will be available to buy via the Airtel Thanks app and various other recharge places.

For more benefits with the plan, users can choose the Rs 299 pack which also comes for 28 days but offers unlimited voice calling benefit and 1.5GB daily data along with a subscription of Prime Video Mobile Edition. Amazon says that this new mobile-only video plan is being rolled out in India first, and will provide SD quality video streaming on smartphones.

With its aggressive pricing strategies, Amazon's goal with the new Prime Video subscriptions is to attract a larger base of Indian customers to its ecosystem which also includes Prime Music, Prime Reading, free in-game content for popular gaming titles as well as unlimited free delivery.

After a 30-day free trial, the Rs 89 for the 28-day plan will come with 6 gigabytes of data. Buoyed by this response, we want to double-down on our efforts and reach out to an even larger audience.

"Over the last four years, Prime Video has become the country's most loved premium streaming service with viewership coming from over 4,300 towns and cities. With the launch of Prime Video Mobile Edition, we look forward to entertaining every Indian with our Exclusive and Original content".

Customers can purchase these pre-paid packs on the Airtel Thanks app or at Airtel stores across India, the company said. The Rs 349 prepaid bundle offers everything the Rs 131 recharge has, plus unlimited free local and national calls and 2GB data per day with a validity of 28 days. The already cheap tier will also include 6GB of mobile data per month via Airtel, with the first month for free.

Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said, "At Airtel, we are deeply passionate about delivering a differentiated experience to our customers through our Airtel Thanks program. We are happy to partner with Amazon to democratize quality digital entertainment in India by leveraging Airtel's core strengths of quality customers, deep distribution and best-in-class network for video".

Altre relazioniGrafFiotech

Discuti questo articolo

Segui i nostri GIORNALE