Google completes its acquisition of Fitbit

Remigio Civitarese
Gennaio 14, 2021

The announcement comes a month after Google won approval for its acquisition of the fitness wearable creator from European Union antitrust regulators after it agreed to restrict its use of Fitbit's 29 million active users - not using it for advertisements, more specifically. Google is also absorbing the 29 million active users who now wear Fitbit health-tracking devices.

Since Fitbit is now a part of Google, I can imagine that you have some concerns as a Fitbit user. Well, if you are anxious about your data and privacy you might be.

How Google will use Fitbit's technology wasn't specifically revealed, but the deal opens a path for the tech giant to start producing its own company-branded smartwatch. We worked with global regulators on an approach which safeguards consumers' privacy expectations, including a series of binding commitments that confirm Fitbit users' health and wellness data won't be used for Google ads and this data will be separated from other Google ads data.

Google completes Fitbit buyout after months of scrutiny
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Osterloh stated that Google would work to create new devices and services in the future and that user privacy, that user privacy and security were "paramount" to achieving that goal, committing to protecting their health information and putting them in control of their data.

Google's announcement comes a month after government regulators in Europe signed off on the deal after Google promised not to combine Fitbit data with Google's advertising business over the next decade. It has also agreed to maintain all APIs and third-party connections, so Fitbit users can not be tied to the Google ecosystem. "We'll be able to innovate faster, provide more choices, and make even better products to support your health and wellness needs", he wrote in a blog post.

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