Apple Music Award Design Features Apple's Custom Silicon Wafer

Brunilde Fioravanti
Dicembre 3, 2019

The custom-designed awards given to artists. However, one change to the format for 2019 is that Apple has split out music as its own separate awards category dubbed the Apple Music Awards. The Apple Music Awards will be streamed live on December 4 at 6:30PM Pacific Standard Time from the Steve Jobs Theater in Apple's Cupertino headquarters, with a performance by Eilish. Eilish also won the Album of the Year and (along with her brother Finneas) the Songwriter of the Year awards, for "WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?", Apple Music most played album of the year, with more than a billion streams.

The awards are the first in the brief history of Apple Music, which was launched in 2015 to replace iTunes and challenge the likes of Spotify, Tidal and Pandora for domination of the music streaming scene.

Apple said the awards for album of the year and song of the year were based on streaming data, while the other winners were chosen by Apple Music's editorial team based on artists' "true passion for their craft, who boldly defy conventions in the category and who embody a sense of humanity".

The physical awards Apple designed for winners feature, of course, a few special touches.

Winners will be given an trophy that contains "Apple's custom silicon wafer suspended between a polished sheet of glass and a machined and anodized aluminum body... in a symbolic gesture, the same chips which power the devices that put the world's music at your fingertips sit at the very heart of the Apple Music Awards", read the company's press release. The wafers start as a flawless 12-inch disc of silicon with nanometer level flatness. The result of this multi-month process, before it is sliced into hundreds of individual chips, is stunning and distinctive.

Also during the event, the Breakthrough Artist of the Year award will be presented to Lizzo, while the Song of the Year award will go to Lil Nas X, for the track "Old Town Road". You never know which artists may have a major standout year.

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