YouTube TV Increases Subscription Fee By 30% to $65 Per Month

Brunilde Fioravanti
Luglio 1, 2020

This new price takes effect today for new members.

YouTube TV had announced in May it would soon gain 14 more ViacomCBS channels as part of an expanded distribution deal.

The increase is somewhat understandable, since YouTube is looking to expand the features and number of channels available on the service. Existing customers will see the change reflected in their next billing cycle.

"We don't take these decisions lightly, and realize how hard this is for our members".

The price hike comes a few months after the third anniversary of YouTube TV, which first came onto the scene in 2017 as one of several virtual live television offerings on the market, which were once seen to be the saving grace for the television industry as consumers shifted over to over-the-top entertainment options.

YouTube TV also said it recently introduced a dark theme to both desktop and mobile devices to help tone down screen glare and watch YouTube TV with a dark background. In 2018, Google hiked the price to $40/month when Turner channels were added.

YouTube says that the increased price for YouTube TV is due to the rising cost of content. YouTube also argues that the higher price point reflects the "complete value" of YouTube TV. Other services, including AT&T TV Now, FuboTV and Sling have also raised prices.

That "rising cost of content" seems related to the addition of eight more ViacomCBS channels to the YouTube TV lineup starting today: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1. "YouTube TV is the only streaming service that includes a DVR with unlimited storage space, plus six accounts per household each with its own unique recommendations, and three concurrent streams".

The company also understands that not everyone is going to be able to accept this price hike, and pointed current subscribers who want to pause or cancel their subscriptions to this page. But in the years since their respective launches, they've slowly closed the gap with cable by adding more and more channels to base packages and raising prices. A new news feature will allow users to jump to various clips within news programming. The service also refreshed its Live Guide on desktop to include details on what's now airing and what'll be available to watch within the next seven days. That's now available on connect-TV devices and will come to mobile devices in the next few weeks.

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