Facebook is bringing official music videos to compete with YouTube

Brunilde Fioravanti
Agosto 1, 2020

Facebook Inc has completed a series of deals for the right to show music videos on its platform, raising the prospect of its competing more with Alphabet Inc's video platform YouTube in the area, Bloomberg reported on Thursday. The company has tie ups with Sony Music, Universal Music Group, Warner Music Group, BMG and more in the United States, which will expand its library of songs and videos. As with any other video on Facebook, you'll get to react to, comment on, and share the music videos and they'll also pop up in your News Feed from the artists you're following.

In the coming weeks, global music video premieres are happening on Facebook, including exclusive music video content from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez and Calibre 50. Users will be able to follow artists directly from the music videos page, instead of having to go to their dedicated music pages. From this weekend, Facebook users in the U.S. will be able to explore, watch and share music videos across various music genres. The videos can be shared on Facebook Groups and Messenger as well. "There's something in our music video catalog for everyone, and we're excited for people to discover and rediscover their favorites".

Facebook said artists will include Anitta, Blake Shelton, Bob Marley, Diplo, Jonas Brothers, Josh Groban, Keith Urban, Maren Morris, Marvin Gaye, Miley Cyrus, Nicki Minaj.

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