We can't believe the editing on this powerful new Nike ad

Remigio Civitarese
Agosto 2, 2020

Nike seems to have outdone itself with its latest advertisement, even for a brand known for its exceptional commercials.

Today marks the return of the National Basketball Association and to celebrate, Nike has rallied more than 50 athletes across two dozen sports in a visually inventive spot reminding viewers "You Can't Stop Us". With a powerful narration and with an equally stunning voiceover delivered by Megan Rapinoe, the ad has transcended all boundaries and achieved what it aimed to do - bringing everyone together.

"When things aren't fair, we will come together for change".

Nike was one of the first brands to recognize this new reality, when it posted an ad asking people to stay home and "Play for the World" by social distancing and isolating to minimize the spread of the virus.

Wieden + Kennedy Portland went through more than 4,000 clips of footage to create this expertly edited, very fluid montage that covers a whole range of different sports. The 1 minute 30 seconds video features the likes of Lebron James, Cristiano Ronaldo, Serena Williams, Colin Kaepernick and, for a split second, the Indian women's cricket team. "We're never alone", Rapinoe says.

Since the coronavirus has postponed all sporting events, Nike wanted to point out that, despite the situation, the sport still has the power to unite us.

With a tagline "You can't stop sport".

The video garnered 17 million views on Twitter, earning plaudits from all quarters. Keeps us pushing ahead. You can't stop playing sports. "And no matter how bad it gets, we will always come back stronger because nothing can stop what we can do together".

The new ad comes with a marvelous editing that will leave you completely astonished and might make you watch it over and again. Let us know using the comments section.

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