Immortals Fenyx Rising Was Inspired By an Assassin's Creed Odyssey Bug

Remigio Civitarese
Settembre 16, 2020

Ubisoft replied, pointing to the hundreds of live trademark examples that contain the word Monster, but Ubisoft essentially made a decision to rename the game instead of going through with a lengthy legal battle.

In the images, the publisher presented the definitive gameplay experience of Immortal Fenyx Rising, introducing the customizable protagonist Fenyx, who must venture into a remodeled Ancient Greece to save the gods of the titan Typhon.

However, when it stepped out from behind the curtain once more, the game had a facelift as a result of a late trademark opposition filed by the energy drink company.

At the conclusion of the latest Ubisoft Forward digital event, the developers of Immortal Fenyx Rising have released a new video with nearly an hour and a half (to be precise, 85 minutes) of gameplay scenes. Monster Energy opposed the registration of the name Gods & Monsters under the belief that it "will be damaged" by it, and noted the focus of the term "Monster" in its own marketing.

Part of Monster Energy's initial challenge contends that the company's branding is already well-established in the gaming industry, as a sponsor of esports events and games like Monster Energy Supercross. Ubisoft disagreed that the name would mislead people since there are other brands using the word "Monster" and "Monsters".

Ubisoft denied all the allegations, of course.

It's a weird thing for Monster to fight Ubisoft over, and it's unlikely that it'll win, but legal battles can be lengthy and perhaps Ubisoft felt that it was safer to avoid delaying the game over something this silly.

Probably, the French publishing house decided not to waste time, effort, and money on disputes with Monster Energy: at that time the game was still waiting for a re-presentation and a partial change of concept. Immortals Fenyx Rising was created from just that, after its creative director saw the potential in Assassin's Creed Odyssey glitch.

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