Streaming TV marketplace gets another 'plus' platform

Brunilde Fioravanti
Settembre 16, 2020

ViacomCBS has announced that its 2021 "super service" streamer will be called Paramount+.

Paramount+, notably, is also the latest to embrace the plus sign (+) suffix as part of its branding, following the launch of newer streaming services like Disney+, Apple TV+, ESPN+, TiVo+, and just yesterday, the kids-focused media catalog, Amazon Kids+.

CBS All Access might have had the most lukewarm reception of a new streaming service to date when it launched in late 2014, though the mountain of new awful Star Trek shows has given it periodic bumps in subscriber counts.

No price point was announced for the service but ViacomCBS said that it will launch in "early 2021" in the United States, with initial global expansion into Australia, Latin America and the Nordics. The expansion will bring the total amount of content up from approximately 20,000 episodes of shows to more than 30,000.

All this would run on CBS All Access' existing tech platform, not a new service built from scratch.

"Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling", said Bob Bakish, President and CEO, ViacomCBS, in a statement about the changes. According to the company's own internal survey, the Paramount name commands name recognition not just in the U.S., but across the globe. And with Ruddy - who won an Oscar for producing The Godfather and has spoken at length about bringing the project to life - on board, The Offer certainly becomes a new series that is hard to refuse.

CBS All Access, which launched in October 2014, now offers subscribers access to the new TV shows from the Star Trek series, and episodes and movies from BET, Comedy Central, Nickelodeon, and Paramount Pictures.

ViacomCBS didn't announce any plans to change pricing when the new service goes live.

In Q2 2020, ViacomCBS said its domestic paid streaming services, including CBS All Access and Showtime, had reached 16.2 million subscribers, up 74% year-over-year.

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